6 Powerful Metrics Impact on Your Google Ad Quality 2022
Quality score is the Google Ad rating is all about the overall user experience from seeing your ad to their landing page experience. It’s the score starting from how your users’ intent match with your keyword and ad strategy, how they lead from your ads to the landing page, and finally how your business objective is being achieved from Google ad channels.
Why quality score is so important?
Improving your quality score can help you achieve better ad performance, leading to cheaper CPC, better rank position, and better CTR.
Google views your ad as highly relevant to your audiences, and reward your campaign with better CPC, which improve your margin and lower the cost of conversion.
How the actual CPC algorithm’s works is a secret, but the formula can look like this,
( Competitor Ad Rank / Your Quality Score ) + 0.1 = Actual CPC
Once your Quality Score improves, your actual CPC can hugely improve too!
Which main metrics affect your Quality Score?
Improving the below metrics can help boost your quality score!
