Using BigQuery for Google Ad Analysis FREE (Without Credit Card Needed!)
As a Data Analyst, who doesn’t love being fast and efficient? Google BigQuery, a cloud data warehouse, takes you to the next level of data-driven marketing report, process your data fast and allow big-scale analytics. Before explaining how we can make the most out of the BigQuery, I will briefly introduce why we should use BigQuery for Google Ad Analysis
· Easy to use: With or without prerequisite knowledge of SQL (Structured Query Language), you can learn basic SQL syntax fast. It comes in handy when analysts do the aggregate operation (sum, average).
· Scalable: no matter how big your data is, the cloud can process a massive amount of your data. The analyst doesn’t have to spend extra money on the hardware
How serverless cloud services helps Google Ads Analysis
Google Ads is more than just prospecting your customers via the search engine. It is also a collection of data points or metrics that reflect how users search to find your website. For example, spikes and trends of keywords reflect how users change their search behavior based on the season. Understanding user search behavior helps you optimize your campaigns fast.
